E-commerce is booming in today’s digital world, and standing out in the market can be a challenge, especially for competitive niches like beauty and cosmetics. SEO Gangs recently worked with a US based beauty e-commerce site and executed a grand transformation by improving clicks, impressions, and overall visibility with a well-planned strategy. Let’s find out how we pulled this off.
Read More: Search Engine Optimization Case Studies
SEO Growth That Speaks for Itself
Over the last three months, the e-commerce website of beauty products noticed huge improvements in SEO as tracked by Google Search Console. Here are the details:
- Total Clicks: 2.47K
- Total Impressions: 52.8K
- Average Click-Through Rate (CTR): 4.7%
- Average Position: 17.2
These are just the numbers showing how targeted efforts can yield tangible results. But how exactly did we achieve this?
The Strategy Behind the Success
A comprehensive SEO strategy played an important role in this change. We targeted a number of key areas that ensured the site performed better in Google search results.
1. Content Optimization
We started by optimizing product pages on the site to match relevant beauty and cosmetic keywords. This was achieved by researching popular search terms and incorporating these terms into product descriptions, titles, and headers. By doing this, the website began ranking higher in more searches.
Content is indeed the foundation of every successful SEO strategy, and in the beauty e-commerce business, it is important to insert those keywords your potential customers are using. For example, keywords such as “best skincare products,” “organic makeup,” and “cruelty-free beauty” were inserted in the content, and this is how we help the website reach a vast audience.
2. Technical SEO
Good content needs a solid technical foundation to turn out well with the search engines. We improved the indexing and crawlability of the site in such a manner that Google found it easily. This is often the most overlooked stage that can break or make an SEO campaign. With these improvements, the impressions skyrocketed to 52.8K.
These technical fixes further helped the site improve ranking by fixing page load times and making the site mobile responsive. Google loves a fast, mobile-friendly site, and this e-commerce beauty store started performing well and became a favorite of Google.
3. Backlink Strategy
Building reputable backlinks was an essential component of our strategy. We were able to obtain high-quality backlinks to the website by working with beauty influencers and bloggers. In Google’s perspective, backlinks are like “votes of confidence,” indicating that your website is reliable and pertinent.
We made connections with beauty bloggers, promoting product highlights and reviews. These links increased the domain authority of the website and brought in targeted referral traffic, which improved the brand’s search engine exposure.
4. On-Page SEO
We then assisted the website in achieving a higher click-through rate (CTR) of 4.7% by enhancing the metadata, titles, and descriptions. Search engine optimization can be greatly enhanced by making little but effective modifications to your website, such as creating interesting meta descriptions and including target keywords in page names.
Users are more likely to click on a title and description in the search results that are relevant and packed with keywords. So we ensured that every page on the website was optimized in order to draw in targeted traffic.
5. UX & Mobile Optimization
User experience plays a huge role in SEO, where Google welcomes websites offering value to users, so we worked on improving the page experience by paying attention to mobile optimization. Most beauty e-commerce shoppers browse or buy via their mobile devices, so ensuring them an elegant mobile experience is paramount.
Mobile responsiveness, faster loading times, and an intuitive navigation allowed for a greatly improved user experience that ultimately led to better rankings. Positive user experience usually leads to lower bounce rates and more conversions.
SEO Gangs’ Formula for Success of Beauty e-commerce Site
We converted this beauty e-commerce site with a comprehensive strategy of content optimization, technical improvements in SEO, strong backlink strategy, and a UX focus. All of this typically worked out in a cohesive manner towards enhancing the performance of a website, delivering 2.47K clicks with the average position up at 17.2.
This case study proves how competitive sectors like beauty e-commerce can offer massive SEO growth when undertaken with proper strategies. SEO Gangs is what people call experts optimizing websites with search engines and users.
Learn More: SEO Gangs Strategic Insights Boosting Traffic for Organic Eye Cream brand
Ready To Transform Your E-commerce Site?
With our proven strategies in content optimization, technical SEO, and user experience practices, we can uplift the performance of a website like we did for a beauty e-commerce site and help your website bloom into something big. Don’t let your competitors shine brighter than you.
Contact us today and let’s begin your SEO journey!