Case Studies
Here are some of our case Studies
Beauty Clinic Industry
Project Overview
Beauty Clinic (fat reduction and weight loss) Industry in Dubai
The percentage changes are approximately:
- Clicks: +94.74%
- Impressions: +29.86%
- CTR: +46.15%
- Position: +28.77%
Background: A website operating in the UAE focusing on health and weight loss treatments.
Initial Challenges:
- Very poor website structure.
- Lack of targeted keyword strategy.
Strategic Solutions:
- Keyword Research:
- Conducted comprehensive keyword research aligned with business goals and competitor analysis.
- Identified and targeted high-importance health and weight loss keywords.
- Content Strategy:
- Decided to split pages with different user intents and create new, targeted pages.
- Developed content drafts and collaborated closely with content writers to produce SEO-friendly content.
- Generated blog ideas to support keyword strategy and drive traffic.
- Website Design and Structure:
- Worked with product and design teams to implement an SEO-friendly and user-friendly website structure.
- Off-Page Strategy:
- Allocated a monthly budget of $10,000 for off-page SEO.
- Focused on acquiring high-quality backlinks and improve overall authority of the website.
Outcomes:
- Total Clicks: Increased from 3.61K to 7.04K.
- Total Impressions: Increased from 278K to 361K.
- Average CTR: Improved from 1.3% to 1.9%.
- Average Position: Improved from 21.9 to 28.2.
Read detailed information about this case study here: 94.74% increase in clicks for the Beauty Clinic Industry in Dubai
Beauty Industry
Project Overview
Beauty Industry in United States
The percentage changes are approximately:
- Clicks: +29.05%
- Impressions: +50.54%
- CTR: -14.81%
- Position: +0.96%
Background: An e-commerce platform in the beauty industry.
Initial Challenges:
- Numerous important pages blocked by robots.txt.
- Absence of a sitemap despite having over 1,000 pages.
- Unhelpful and poorly optimized content.
- Lack of keyword research for old blogs.
- Inefficient internal linking.
- Website performance issues.
Strategic Solutions:
- Technical SEO Fixes:
- Unblocked essential pages by updating the robots.txt file.
- Created and submitted a comprehensive sitemap to improve indexing.
- Content Optimization:
- Conducted extensive keyword research for existing blog content.
- Optimized content on product and collection pages.
- Internal Linking:
- Enhanced internal linking structure.
- Website Performance:
- Deferred JS files and minified CSS and JS files.
- Optimized images and added alt text for better SEO and faster load times.
Outcomes:
- Total Clicks: Increased from 14.8K to 19.1K.
- Total Impressions: Increased from 277K to 417K.
- Average CTR: Slightly decreased from 5.4% to 4.6%.
- Average Position: Improved from 20.9 to 21.1.
Read detailed information about this case study here: What Winning Strategies SEO Gangs Performed to Deliver a 50% Impressions Increase in the Beauty Industry?
Car Detailing
Project Overview
Car detailing Industry in United States
the percentage changes are approximately:
- Clicks: +29.81%
- Impressions: +5.10%
- CTR: +28.57%
- Position: -2.30%
Background: specializing in car detailing products in the United States.
Initial Challenges:
- Poor off-page strategy.
- Very poor content quality.
- Numerous duplicated and two-version URLs.
- No internal linking strategy.
Strategic Solutions:
- Content Strategy:
- Conducted thorough keyword research for all product and collection pages.
- Created content based on competitor analysis and keyword research.
- Wrote SEO and user-friendly blog posts to drive traffic and increase keyword awareness.
- Technical SEO Fixes:
- Inserted alt image texts for better image SEO.
- Implemented semantic HTML5 for better content structure.
- Resolved issues with duplicated and two-version URLs.
- Added breadcrumbs to enhance navigation.
- Product Optimization:
- Implemented product features based on data analysis, including cross-selling and upselling to improve Average Order Value (AOV).
- Internal Linking:
- Developed a robust internal linking strategy to connect relevant pages and improve SEO.
Outcomes:
- Total Clicks: Increased from 83.2K to 108K.
- Total Impressions: Increased from 5.88M to 6.18M.
- Average CTR: Improved from 1.4% to 1.8%.
- Average Position: Improved from 21.7 to 21.2.
Read detailed information about this case study here: How SEO Gangs Transformed a Car Detailing Business with Strategic SEO?
FMGC Industry
Project Overview
FMCG Industry in Middle East
The percentage changes are approximately:
- Clicks: +94.24%
- Impressions: +67.23%
- CTR: +14.89%
- Position: -13.25%
Background:
One of the largest online supermarket (FMCG) holding companies in the Middle east, encompasses a range of diverse services in the supermarket industry.
Business Type: E-commerce- FMCG
Industry: online grocery more than 450k pages
Initial Challenges: moving from CSR to SSR, many money keywords were in pages 2 and 3 of google, they just got organic traffic from branded search. They had 12.800 organic traffic daily from both websites and blogs.
Our strategic approach led to significant improvements within 1 year and 9 months.
- Increase organic traffic by 1100%
- Reached 12.800k daily organic traffic to 108k organic traffic for both organic and discover traffic
- Achieve first-page rankings for all primary keywords
- 532 keywords in position 1 in google
- Decrease bounce rate by at least 25%
- Increased the time on pages in articles with good internal linking by 32%
- 35% increase in online sales attributed to organic search improvements
- Found a solution that google can render our important pages
Read detailed information about this case study here: SEO Gangs Transformed the FMCG Industry with 1100% Organic Traffic
Grocery Store
Project Overview
The percentage changes are approximately:
- Clicks: +77.60%
- Impressions: +19.84%
- CTR: +46.88%
- Position: -9.76%
Background: The platform is dedicated to supporting academic growth and practical learning experiences for users.
Initial Challenges:
- Seasonal Website Variability: The site experiences fluctuations in traffic and interest based on seasonal trends.
- Keyword Cannibalization: Multiple pages target similar keywords, leading to competition within the site.
- Wide Range of Targeted Keywords: A large number of keywords need to be targeted for each season, making it challenging to optimize effectively.
Strategic Solutions:
- Keyword Research: Conducted comprehensive research to align with seasonal trends and competitor insights, prioritizing unique keywords to avoid cannibalization.
- Content Strategy: Created targeted pages for different user intents, developed SEO-friendly content, and optimized for seasonal keywords.
- Website Structure: Implemented an intuitive, SEO-friendly structure, addressing keyword cannibalization and enhancing internal linking.
- Off-Page SEO: Allocated a budget for acquiring high-quality backlinks and improving domain authority through targeted off-page activities.
Outcomes:
- Total Clicks: Increased from 799K to 1.42M.
- Total Impressions: Increased from 12.6M to 15.1M.
- Average CTR: Improved from 6.4% to 9.4%.
- Average Position: Improved from 8.2 to 7.4.
Read detailed information about this case study here: 4 Powerful Strategies Boosting The Grocery Store’s Visibility
Organic Beauty Industry
Project Overview
The percentage changes are approximately:
- Clicks: +18.79%
- Impressions: +37.5%
- CTR: -16.67%
- Position: -10.73%
Background: An e-commerce platform in the beauty industry.
Initial Challenges:
- Multiple URL versions for each page, causing duplicate content issues.
- Content quality problems impacted by the helpful content update.
- Thin content and lack of a good website structure.
- Numerous search console errors.
Strategic Solutions:
- URL Consolidation:
- Selected the best version of each URL and redirected the rest to avoid duplication.
- Content Quality Improvement:
- Enhanced content quality to meet the standards of the helpful content update.
- Addressed thin content issues by adding more valuable information.
- Website Structure Optimization:
- Improved the website structure for better navigation and SEO.
- Technical Fixes:
- Fixed all search console errors to ensure the website’s smooth operation and better indexing.
Outcomes:
- Total Clicks: Increased from 14.9K to 17.7K.
- Total Impressions: Increased from 1.28M to 1.76M.
- Average CTR: Improved from 1.2% to 1%.
- Average Position: Improved from 20.5 to 18.3.
Read detailed information about this case study here: SEO Gang Transforming the Organic Beauty Industry
Organic Eye Cream
Project Overview
Beauty Industry in United States
The percentage changes are approximately:
- Clicks: +29.05%
- Impressions: +50.54%
- CTR: -14.81%
- Position: +0.96%
Background: An e-commerce platform in the beauty industry.
Initial Challenges:
- Numerous important pages blocked by robots.txt.
- Absence of a sitemap despite having over 1,000 pages.
- Unhelpful and poorly optimized content.
- Lack of keyword research for old blogs.
- Inefficient internal linking.
- Website performance issues.
Strategic Solutions:
- Technical SEO Fixes:
- Unblocked essential pages by updating the robots.txt file.
- Created and submitted a comprehensive sitemap to improve indexing.
- Content Optimization:
- Conducted extensive keyword research for existing blog content.
- Optimized content on product and collection pages.
- Internal Linking:
- Enhanced internal linking structure.
- Website Performance:
- Deferred JS files and minified CSS and JS files.
- Optimized images and added alt text for better SEO and faster load times.
Outcomes:
- Total Clicks: Increased from 14.8K to 19.1K.
- Total Impressions: Increased from 277K to 417K.
- Average CTR: Slightly decreased from 5.4% to 4.6%.
- Average Position: Improved from 20.9 to 21.1.
Read detailed information about this case study here: Strategic Insights Boosting Traffic for Organic Eye Cream brand
Women Wear
Project Overview
The percentage changes are approximately:
- Clicks: +8139.39%
- Impressions: +3949.48%
- CTR: +102.94%
- Position: -21.0%
Background: An e-commerce selling Women underWear products.
Initial Challenges:
- No initial traffic or rankings.
- Duplicate pages
- Lack of internal linking.
- Technical issues including numerous 404 errors.
- Slow site speed impacting user experience.
Strategic Solutions:
- Content Optimization:
- Improved content quality and targeted low-competition keywords.
- Internal Linking:
- Developed a robust internal linking strategy to enhance site navigation and SEO.
- Technical Fixes:
- Resolved 404 errors and improved site speed through technical enhancements.
Outcomes:
- Total Clicks: Increased from 66 to 5.44K.
- Total Impressions: Increased from 1.94K to 78.6K.
- Average CTR: Improved from 3.4% to 6.9%.
- Average Position: Improved from 20 to 15.8.
- Significant improvement in user experience and SEO performance, leading to higher traffic and engagement.
Read detailed information about this case study here: How SEO Gangs Content and Technical Fixes Boosted Women’s undergarments brand
Health Supplement
Project Overview
Background: a well-known health supplement brand in the USA, primarily focused on paid ads and social media, with less attention to organic search strategies.
Initial Challenges:
- Many technical issues, including duplicate content, 301 errors, and too many 404 errors.
- Poor website performance due to unoptimized images and poor content in product and blog posts.
- Keyword cannibalization, with high-volume keywords ranking on multiple pages.
- Multinational website versions causing traffic splitting and low CTR.
Strategic Solutions:
- Technical SEO:
- Resolved duplicate content and 301 errors.
- Fixed 404 errors to improve user experience.
- Optimized images and improved website performance.
- Content Optimization:
- Conducted keyword clustering to build topical authority around main products.
- Improved content quality on product and blog posts.
- URL Management:
- Removed and redirected multinational website versions to their respective pair pages.
- Canonicalized pages to resolve keyword cannibalization and improve CTR.
- Off-Page SEO:
- Utilized a monthly budget of $5K to $7K for acquiring high-quality, relevant backlinks.
Outcomes:
- Total Clicks: Increased from 32.1K to 48.2K.
- Total Impressions: Increased from 3.29M to 4.66M.
- Average Position: Improved from 13.7 to 8.9.
- Average CTR: Remained stable at 1%.
the percentage changes are approximately:
- Clicks: 50.16%
- Impressions: 41.64%
- CTR: 1%
- Position: +35.04%
Read detailed information about this case study here: SEO Gangs Achieved a Remarkable Growth for a US Health Supplement Brand
Beauty E-commerce
Project Overview
Overview: a beauty e-commerce website based in the United States, saw significant SEO growth over the past three months. The site experienced considerable improvement in key performance indicators tracked via Google Search Console.
Key Metrics:
- Total Clicks: 2.47K
- Total Impressions: 52.8K
- Average Click-Through Rate (CTR): 4.7%
- Average Position: 17.2
SEO Strategy Overview:
- Content Optimization: first we optimized its product pages with relevant beauty and cosmetic keywords, aligning with popular search terms.
- Technical SEO: Improved indexing and crawlability contributed to better impressions, as indicated by the sharp increase in impressions.
- Backlink Strategy: By building authoritative backlinks from beauty influencers and related blogs, this business likely improved its SEO performance.
- On-Page SEO: The site might have enhanced its metadata, titles, and descriptions, leading to a higher CTR of 4.7%.
- UX & Mobile Optimization: Improved page experience, including mobile responsiveness, could have supported better search rankings and user engagement.
Read detailed information about this case study here: How SEO Gangs Revamped a Beauty E-Commerce Site with Game-Changing SEO Strategies?
Beauty & Skincare Technology
Project Overview
The percentage changes are approximately:
- Clicks: +73%
- Impressions: +20%
- CTR: +45%
- Position: -94%
Background: A beauty and skincare technology brand focusing on innovative beauty devices and advanced skincare solutions.
Initial Challenges:
- Low organic search visibility.
- Underperforming CTR and average position.
- Lack of targeted content optimization and technical SEO issues.
Strategic Solutions:
Comprehensive SEO Audit:
- Conducted a deep technical SEO audit to identify crawlability issues, broken links, and site speed bottlenecks.
- Analyzed competitor backlinks and keyword gaps.
On-Page Optimization:
- Optimized product pages with high-intent keywords (e.g., “at-home beauty devices,” “advanced skincare technology”).
- Enhanced meta titles, descriptions, and header tags for better CTR.
- Improved internal linking structure to boost page authority.
Content Strategy & Blog Optimization:
- Created in-depth, SEO-friendly blog posts targeting long-tail keywords (e.g., “best beauty devices for glowing skin”).
- Added FAQ schema markup to improve rich snippet visibility.
Technical SEO Enhancements:
- Fixed Core Web Vitals issues (LCP, CLS, FID) for better user experience.
- Ensured mobile responsiveness and HTTPS security.
- Submitted an updated XML sitemap to Google Search Console.
Backlink Outreach & Authority Building:
- Secured guest posts on reputable beauty and skincare blogs.
- Built high-quality backlinks through influencer collaborations and PR mentions.
Outcomes:
- Total Clicks: Increased from 2.91K to 5.03 K.
- Total Impressions: Increased from 36.3K to 43.4 K.
- Average CTR: Improved from 8.0% to 11.6%.
- Average Position: Dropped from 14.1% to 27.3%.
Read detailed information about this case study here: 73% Click Increase: How SEO Gangs Transformed This Tech Beauty Brand
Jazz Music & Live Performances
Project Overview
The percentage changes are approximately:
- Clicks: +148%
- Impressions: +254%
- CTR: -29%
- Position: +26%
Background: A website focused on promoting a jazz vocalist’s online presence, driving ticket sales, and enhancing visibility through SEO.
Initial Challenges:
- Low search visibility for branded and non-branded jazz-related queries.
- Poor optimization for local searches such as “jazz singers in Los Angeles.”
- Insufficient backlinks and online authority to establish credibility as a premier jazz vocalist.
Strategic Solutions:
- Technical SEO & Local Optimization:
- Fixed structured data markup for events, ensuring correct display of ticket information, dates, and venues.
- Optimized Google My Business profile for location-based searches such as “jazz singer Los Angeles.”
- Created location pages targeting key performance cities (LA, NYC, Chicago).
- Content & Keyword Strategy:
- Conducted comprehensive keyword research and optimized for high-value terms:
- “Female jazz vocalist Los Angeles”
- “Live jazz performances near me”
- “Sharon Marie Cline tickets”
- “Female jazz vocalist Los Angeles”
- Revamped the bio page with artist comparisons, e.g., “Like Nancy Wilson with a modern twist.”
- Launched a “Tour Stories” blog, such as “Behind the Scenes with Chris Botti.”
- CTR & Rich Media Optimization:
- Added video snippets of live performances, ranking for keywords like “jazz live sessions.”
- Optimized meta titles with emotional hooks, such as:
- “Sharon Marie Cline: The Voice That Makes LA Fall in Love”
- “Jazz So Intimate, You’ll Forget It’s Not 1955”
- “Sharon Marie Cline: The Voice That Makes LA Fall in Love”
- Authority & Backlinks:
- Secured features in major jazz magazines like DownBeat and JazzTimes.
- Earned interview backlinks from respected music podcasts and blogs.
Outcomes:
- Total Clicks: Increased from 2.16K to 5.35K.
- Total Impressions: Increased from 60.9K to 216K.
- CTR: Decreased from 3.5% to 2.5%.
- Average Position: Improved from 25.1 to 18.5.
Key Takeaways:
Sold-Out Shows: Local searches for “jazz singer LA” accounted for 40% of ticket sales.
Authority Boost: Featured in JazzTimes’ “10 Vocalists to Watch.”
Video Wins: Performance snippets ranked #1 for “live jazz vocals.”
Next Steps:
- Launch a YouTube series (“Jazz Nights with Sharon Marie”).
- Optimize for voice search (e.g., “Who’s the best female jazz singer near me?”).
- Partner with Spotify for playlist features.
Read detailed information about this case study here: 148% increase in clicks for the Jazz Music & Live Performances Industry in Los Angeles.
Medical-Grade Skincare & Anti-Aging Solutions
Project Overview
Medical-Grade Skincare & Anti-Aging Solutions Industry
The percentage changes are approximately:
- Clicks: +59%
- Impressions: +57%
- CTR: +2.5%
- Position: +10% improvement (lower is better)
Background: A website specializing in medical-grade skincare solutions, focusing on anti-aging treatments and clinical skincare.
Initial Challenges:
- Low organic visibility for clinical skincare solutions.
- Need for improved conversions and CTR for targeted skincare queries.
- Strong competition in the anti-aging market.
Strategic Solutions:
- Technical SEO & Site Structure:
- Addressed indexing issues for product pages.
- Optimized Core Web Vitals (LCP reduced by 35%).
- Implemented schema markup for product details (price, reviews, medical-grade badges).
- Addressed indexing issues for product pages.
- Keyword & Content Optimization:
- Conducted targeted keyword research for high-intent terms such as “Best carboxy therapy gel,” “At-home non-invasive facelift,” and “Clinical skincare for youthful skin.”
- Revamped product pages with case studies and testimonials.
- Launched a blog series: “The Science Behind CO2LIFT®: Why Doctors Trust Carboxy Therapy.”
- Conducted targeted keyword research for high-intent terms such as “Best carboxy therapy gel,” “At-home non-invasive facelift,” and “Clinical skincare for youthful skin.”
- CTR & Trust-Building Tactics:
- Rewrote meta titles with compelling hooks to boost CTR:
- “CO2LIFT® Gel: The Jet to Youthful Skin—No Needles, No Downtime.”
- “20 Years in Healthcare, 1 Breakthrough Skincare Secret.”
- “CO2LIFT® Gel: The Jet to Youthful Skin—No Needles, No Downtime.”
- Added FAQ schema to secure featured snippets for relevant queries like “carboxy therapy benefits.”
- Rewrote meta titles with compelling hooks to boost CTR:
- Authority & Backlink Strategy:
- Secured guest features in top dermatology blogs like Practical Dermatology and Dermascope.
- Earned quality backlinks from medical spa websites and skincare influencers.
Outcomes:
- Total Clicks: Increased from 18.5K to 29.4K.
- Total Impressions: Increased from 460K to 721K.
- Average CTR: Improved from 4.0% to 4.1%.
- Average Position: Improved from 22 to 19.8.
Key Takeaways:
Traffic Surge: Clicks increased by 59% through optimized product pages and blog content.- Authority Boost: Featured in Dermascope’s “Top Clinical Skincare Innovations.”
- Founder Story Wins: Pages leveraging the founder’s experience had double the dwell time.
Next Steps:
- Launch video demos (“How CO2LIFT® Works in 60 Seconds”).
- Optimize for voice search (“What’s the best non-surgical facelift?”).
- Expand Pinterest SEO for visual searches (e.g., “before/after carboxy therapy”).
From search visibility to skincare transformation, SEO Gangs successfully elevated the digital presence of this medical-grade skincare brand.
Read detailed information about this case study here: 59% increase in clicks for the Medical-Grade Skincare & Anti-Aging Solutions Industry
Skincare Industry
Project Overview
Natural & Heritage-Inspired Skincare Industry
The percentage changes are approximately:
- Clicks: +75%
- Impressions: +86%
- CTR: -6.8%
- Position: -28% (drop in average ranking)
Background: A website in the skincare niche focused on natural, heritage-inspired self-care rituals and sustainable beauty products.
Initial Challenges:
- Incomplete Google Search Console tracking setup.
- Indexing issues for key product and blog pages.
- Lack of emotional and heritage-based storytelling in meta content.
Strategic Solutions:
Keyword Research:
- Conducted focused keyword research aligned with natural skincare and heritage-inspired beauty themes.
- Targeted high-intent terms such as “natural yerba mate skincare” and “sustainable self-care rituals.”
Content Strategy:
- Revamped product descriptions with brand storytelling, connecting formulations to cultural roots.
- Launched a blog series titled “Rituals of Beauty: From Yerba Mate to Glowing Skin.”
- Created SEO-friendly content infused with natural wellness and heritage themes.
Website Structure & Technical SEO:
- Fixed Google Search Console tracking issues for better analytics accuracy.
- Resolved indexing problems on key pages to improve visibility.
- Improved Core Web Vitals, including LCP and CLS, to enhance site performance.
CTR Optimization & Rich Snippets:
- Optimized meta titles and descriptions using emotional language and cultural relevance (e.g., “Glow Like Lara—Ancient Argentine Secrets”).
- Added FAQ schema for “natural skincare benefits” to increase chances of featured snippets.
Off-Page Strategy:
- Partnered with eco-beauty influencers to amplify the brand’s story.
- Secured high-quality backlinks from trusted wellness and lifestyle publications.
Outcomes:
- Total Clicks: Increased from 3.11K to 5.46K.
- Total Impressions: Increased from 71.1K to 132K.
- Average CTR: Slightly decreased from 4.4% to 4.1%.
- Average Position: Dropped from 18.6 to 23.8.
Read detailed information about this case study here: 75% increase in clicks for the Skincare Industry
Real Estate Industry
Project Overview
Real Estate (Property Sales & Rentals) Industry in Dubai
The percentage changes are approximately:
- Clicks: +210%
- Impressions: +214%
- CTR: Stable
- Position: +20.7%
Background: A website operating in Dubai focused on property sales, rentals, and real estate investments.
Initial Challenges:
- Low organic visibility for high-intent transactional keywords.
- Lack of content targeting specific communities and investment topics.
- Weak technical structure affecting performance and indexing.
Strategic Solutions:
Keyword Research & Mapping
- Focused on high-intent queries like “villas for sale in Dubai” and long-tail keywords such as “buy luxury property in Dubai.”
- Grouped keywords by buyer intent and matched them to landing pages.
Content Strategy
- Created location-focused pages for high-demand areas like Dubai Marina and JVC.
- Published blogs on investment guides, Golden Visa benefits, and market updates.
Technical SEO
- Optimized Core Web Vitals: improved load speed and mobile responsiveness.
- Added schema markup for property listings and breadcrumbs.
Internal Linking & Website Structure
- Built interlinked topic clusters between blog articles and key property pages.
- Used SEO-friendly anchor texts to improve authority flow.
Off-Page Strategy
- Secured backlinks from Dubai real estate blogs and regional directories.
- Focused on increasing domain authority through local content mentions.
Outcomes:
- Total Clicks: Increased by 210%.
- Total Impressions: Increased by 214%.
- Average CTR: Maintained stable despite large impression growth.
- Average Position: Improved by 20.7%.
Next Steps:
- A/B test page titles and meta descriptions to improve CTR on high-impression pages.
- Expand community-focused pages for more Dubai neighborhoods.
- Integrate video content (property walkthroughs, neighborhood tours) to enhance engagement and cross-platform visibility.
Read detailed information about this case study here: 210% increase in clicks for the Real Estate (Property Sales & Rentals) Industry in Dubai.