Jumping into the crowded market of medical-grade skincare and anti-aging treatments can prove to be a never ending challenge. With so many brands selling similar products, how does a company stand out, gain trust, and drive visitors into customers?
In this blog, we’ll explore how a strategic SEO approach focusing on content optimization, technical fixes, and SEO enhancements helped elevate an anti-aging brand’s online presence, resulting in impressive growth in organic traffic, authority, and customer engagement.
Read More: Search Engine Optimization Case Studies
The Initial Challenges for the Skincare Brand
The skincare brand was facing several challenges that hindered its growth and online visibility, including:
Low Organic Traffic:
Although providing excellent products, the website was not able to draw organic traffic.
Limited Visibility for Key Terms:
Key phrases such as “carboxy therapy gel” and “non-invasive facelift” were not performing well.
CTR Improvement Needed:
The click-through rate (CTR) was quite low, which implied that a lot of possible visitors were skipping the site in search engine listings.
Trust and Authority:
The brand possessed a credible founder with more than 20 years of healthcare experience, but it was not maximizing this credibility to establish trust with users.
Unless these problems were solved, the brand would still be failing in the competitive anti-aging industry.
Before we fixed the issues the website had:
Total Clicks: 18.5K
Impressions: 460K
CTR: 4.0%
Avg. Position: 22
Strategic Solutions By SEO Gangs
To address these problems, SEO Gangs applied a series of strategies aimed at traffic generation, visibility enhancement, and conversion improvement.
1. Technical SEO & Site Structure
Technical aspects of the site were the starting point. We tackled the following concerns:
Indexing Problems:
Some important product pages weren’t indexed correctly. We resolved these problems so product pages variants could rank for related keywords.
Core Web Vitals:
The performance of the site was enhanced by minimizing the Largest Contentful Paint (LCP) by 35%, making it load faster.
Schema Markup:
We used product schema for major pages, pointing out vital information including price, reviews, and medical-grade badges.
2. Keyword & Content Optimization
Content optimization and using the correct keywords were important factors in the strategy. Here’s how:
Primary Keywords:
We used high-intent, low-competition keywords such as “best carboxy therapy gel,” “at-home non-invasive facelift,” and “clinical skincare for youthful skin.”
Product Page Makeover:
Product pages were enhanced with compelling content, such as before-and-after case studies and founder testimonials, making the product descriptions more relevant and relatable.
Educational Blog Series:
We introduced a blog series called “The Science Behind this brand: Why Doctors Trust Carboxy Therapy,” educating visitors and building authority.
3. CTR & Trust-Building Strategies
We targeted increasing the click-through rate by making the meta content more engaging:
Meta Titles:
We rewrote meta titles to include unique selling points (USPs), including:
The Jet to Youthful Skin—No Needles, No Downtime”
“20 Years in Healthcare, 1 Breakthrough Skincare Secret”
FAQ Schema:
We implemented FAQ schema for “carboxy therapy benefits,” which assisted in attaining featured snippets and driving more visibility on search results pages.
4. Authority & Backlink Strategy
Developing authority within the skincare and medical arena was crucial. We implemented the following strategies:
Guest Features:
We prepared guest blog placements in esteemed dermatology websites such as Practical Dermatology and Dermascope.
Influencer Backlinks:
We received backlinks from top medical spa websites and skincare influencers, adding credibility.
Traffic and Engagement Growth
These precise tactics caused the performance to grow to an extraordinary boost. Following is the break down of the result after 6 months:
Clicks: Increased from 18.5K to 29.4K—a 59% boost!
Impressions: Gained from 460K to 721K, a 57% increase.
CTR: Gained from 4.0% to 4.1%, indicating a 2.5% rise.
Avg. Position: Average position gained 10%, approaching closer to search result top.
These changes not only drove more traffic but also led to more engaged visitors who were genuinely interested in the products.
Applying These Strategies to Your Skincare Brand
If you’re in the skincare or anti-aging industry, these strategies can work wonders for your brand as well:
SEO Focus:
Optimize your site and content around the correct keywords to grow visibility.
Speed & User Experience:
Ensure your site loads fast and is easy to use to reduce bounce rates and increase conversions.
Trust:
Add feedback to build trust with your customers.
By doing content optimization, technical tuning, and building authority—you can expect to see traffic, engagement, and, eventually, conversion gains.
Next Steps We Planned to Take
Here is what we plan to take the next steps:
Launch Video Demos:
Launch a video that explains how products function, such as “How (X) Works in 60 Seconds.”
Voice Search Optimization:
Optimize for voice search questions like “What’s the best non-surgical facelift?”
Pinterest SEO:
Optimize on Pinterest to rank for visual searches like “before/after carboxy therapy.”
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Ready to Grow Your Business?
Contact us today to find out how we can help take your skincare business to new heights!