Standing out in a competitive world for Fast-Moving Consumer Goods (FMCG Industry) is not easy. We were approached by one of the largest online supermarket holding companies in the Middle East with the objective of improving its search visibility, increasing organic traffic, and driving online sales. In just 1 year and 9 months, we helped this business achieve incredible growth: 1100% organic traffic increase and a 94.24% boost in click-through rates.
This blog shows how we delivered such amazing results for this FMCG e-commerce industry, applying the right targeted SEO strategies that are tailored to unique challenges in that space.
Read More: Search Engine Optimization Case Studies
FMCG Industry in the Middle East
FMCG businesses in the Middle East have been dominated more and more by fast-paced e-commerce platforms that bring to the shopper a wide array of choices for consumer goods to shop online. Our client is one of the biggest online supermarket businesses, with more than 450,000 web pages, offering highly diverse services to a broad customer base. However, with the huge scale of operation, their website was struggling severely with SEO:
– Initial irrelevant organic traffic of 12,800 visitors daily from both websites and blogs.
– Limited visibility for non-branded keywords.
– Their organic traffic relied heavily on branded search terms.
– Important money-making keywords were on pages 2 and 3 of the Google search results.
– It had issues with client-side rendering, and the search engine wouldn’t be able to index or rank the necessary pages.
Our goal/objective was clear: improve organic visibility, generate high traffic, and drive sales through their online platform. We thus implemented a range of tailored SEO strategies for their e-commerce needs.
SEO Gangs Strategic Approach
After understanding the problems they were facing, we knew we had to take a holistic approach to rectifying them. Let’s go through the step-by-step process of what we did in order to transform their online presence in FMCG’s highly competitive market.
Transition from CSR to SSR
First, we tackled the rendering issue by moving from CSR to SSR. That was crucial since it allowed Google to crawl and index the website effectively so that rankings across the board improved. Once Google could read the pages more efficiently, rankings for most keywords that had previously been overlooked started improving.
Keyword Optimization
The money keywords for the business’s most significant ones driving the revenue mostly rank on Google pages 2 and 3. We set out to change this situation by concentrating on particular, high-intent keywords and ensuring that they would rank on page one. Thus, our goal would be to achieve first-page rankings for all primary keywords.
Guess what? We did it. We were able to get 532 keywords to position 1 on Google. It dramatically increased organic traffic.
Content Revamp and Internal Linking
Content is king, and we knew that the content needed a lot of improvement. So, we updated the blog posts, landing pages, and even product descriptions to make them more SEO-friendly and value-oriented for users. In addition, we optimized the internal linking structure by letting each set of pages connect. This did not only enhance the user’s experience but also increased user time spent on the site by 32%.
Reducing Bounce Rate
Another problem was the high bounce rate of customers leaving quickly. We were able to cut the bounce rate by 25% by improving load times, making the site more navigable, and revamping the content. That means users stayed longer and engaged more with the content, increasing their chances of conversion into paid customers.
Driving Sales with SEO
Sales are one of the most significant metrics for online stores, and here, all the strategies started giving results. We are not just driving the traffic but also converting it into sales with a 35% increase, giving a boost to our client’s website.
Discover Traffic Boost
We also targeted organic traffic, besides focusing on all the other areas. We reached out to Google Discover as well. So, it provides content based on a user’s interest or behavior. In this way, we expand and reach the company with optimization via the platform as well.
The Results We Got!
The transformation was impressive. The main project highlights are the following:
– Clicks increased by +94.24%, attracting more potential customers to the site.
– Impressions increased by +67.23%, broadening visibility in Google search results.
– Click-through rate (CTR) improved by +14.89%, converting more impressions into valuable clicks
– Positioning improvements of -13.25%, pushing the most relevant terms to the top of SERPs.
These enhancements contributed to a 35% increase in e-commerce sales, all stemming from organic search traffic.
How We Achieved First-Page Rankings
Achieving more than 500 first-page rankings was challenging. It took a multifaceted approach that combined keyword research, technical SEO, and content optimization. We started with a deep audit to find out exactly which keywords would drive the most value and then tailored our SEO strategy toward those.
Learn More: How SEO Gangs Transformed a Car Detailing Business with Strategic SEO?
Take Your Online Visibility to a New Height
Want to transform your digital presence in the FMCG Industry or any competitive market and facing issues with SEO, keyword rankings, or website traffic? SEO Gangs can sort this out for you with true and measurable results. Get in touch with us today to see how we can help grow your business and unlock all its online potential.