For any grocery store operating online, the difference between business success and failure lies in proper SEO. In the current state of high competition, the only way to stay competitive is through the optimization of the right keywords and website performance.
Here, strategic SEO efforts made by SEO Gangs led to impressive changes to online grocery store key indicators like clicks (Increased from 799K to 1.42M.), impressions (Increased from 12.6M to 15.1M), CTR (Improved from 6.4% to 9.4%.), and average position (Improved from 8.2 to 7.4) building the website visibility and performance and delivering the remarkable results.
Read More: Search Engine Optimization Case Studies
Initial Challenges
After taking the project in hand, we thoroughly reviewed the website and identified some initial challenges that needed to be sorted out.
Seasonal Website Variability
The grocery store website was highly unstable in terms of traffic due to the seasonal trends. Variations made it difficult to be consistent all around the year.
Keyword Cannibalization
Keyword cannibalization was another problem, where a large number of pages within the site were competing for similar or the same keywords. This resulted in the site not doing well on a macro SEO level since the search engine became confused over which page would rank better.
Wide Range of Targeted Keywords
Each season brought along a new list of keywords to optimize. Balancing an ever-growing list of keywords while keeping relevant keywords makes it complicated, hence reducing the website’s performance.
4 Strategic Solutions
To overcome all the problems mentioned above, we opted for the following strategies:
Keyword Research
We conducted detailed keyword research using seasonal trends and competitor insights. The use of unique and long-tail keywords significantly helped minimize keyword cannibalization. We thus focused much better on each page, targeting specific queries without any overlap.
Content Strategy
We developed dedicated landing pages to answer the intent of the users. Some informational pages were created, while others were more transactional. To make the content sensitive enough to follow the traffic patterns in peak season, we make sure to develop each page’s content while keeping Seo and seasonal keywords in mind.
Website Structure
We restructured the website to make it even more intuitive and SEO-friendly by improving both internal linking and navigation to reduce potential cannibalization sites while making sure search engines could crawl and rank the right pages.
Off-Page SEO
The budget was allocated to off-page SEO, from which we purchased quality links from authoritative sources, increasing the website’s domain authority and hence overall rankings. Targeted activities mainly included guest blogging and influencer outreach aimed at amplifying the grocery store’s presence.
Percentage Changes in Key Metrics
● Clicks: +77.60%
● Impressions: +19.84%
● CTR: +46.88%
● Position: -9.76%
Analysis of Key Metrics
Let’s explore more in-depth how the metrics improve and impact the overall performance of the store.
Clicks
A click increase of 77.60% meant that the traffic to the website had increased substantially. This was driven by better keyword research and content strategy improvement that made a website more visible in search results. As more unique keywords were targeted and the content optimized, the site captured a larger share of search traffic.
Impressions
The 19.84% lift in impressions showed that the website became more visible. Improved keyword optimizations resulted in a better rank of the relevant queries, resulting in the appearance listings of the site in search results.
CTR
An improvement of 46.88% in CTR reflected that users were more likely to click on the grocery store’s website once it appeared in search results. This is quite naturally likely to occur because enhanced meta descriptions, optimized headlines, and better-targeted content match the intent of users more closely.
Position
The average position increased from 8.2 to 7.4, showing a positive trend
The change might be very slight, but a small change in positions has a great implication for traffic, especially in sectors as competitive as that of eCommerce stores. An uptick by one rank can mean more clicks and, consequently, more conversions.
Outcomes
After implementing all the SEO strategies, the grocery store website experienced remarkable results, showing growth, visibility, and sales.
● Total Clicks: Increased from 799,000 to 1.42 million.
● Total Impressions: Increased from 12.6 million to 15.1 million.
● Average CTR: Improved from 6.4% to 9.4%.
● Average Position: Improved from 8.2 to 7.4.
For online grocery stores or any online store, SEO can make or break a business. And with competition heating up, optimizing the right keywords and improving overall performance really matters. However, KPI-based improvements of the desired percentage changes in clicks, impressions, and CTR can also be achieved strategically with SEO for the store to increase its online visibility and performance.
Learn More: SEO Gangs Transformed the FMCG Industry with 1100% Organic Traffic
Ready to boost your grocery store’s online presence?
Are you ready to uplift the visibility of your grocery store on the Internet? Take SEO in hand, and let’s be successful today. Whether your concern includes keyword cannibalization, seasonal fluctuations, or optimizing a website, our techniques will help bring success to you. Let’s increase the traffic, improve rankings, and maximize clicks to your website.
Contact us today, and let your grocery shine in the digital world!