In the competitive digital landscape, today organic search is as important as any paid ad. For a well-known health supplement brand in the USA, SEO Gangs came in to take on multiple technical and content issues that were holding the company back from achieving better search performance. This brand was promoted by paid ads and social media marketing but after taking this project in hand we analyzed it deeply and identified it has tremendous potential through organic search sources with the proper SEO strategy. Here’s how we made it happen.
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Initial Challenges
The brand was facing multiple technical and content-related issues:
- Technical Issues:
They had many 301 redirects, duplicate content, 404 errors, impacting the user experience. - Website Performance:
Slow image loading times were pushing potential customers away. - Keyword Cannibalization:
Ranking high-volume keywords across various pages on the site was causing their performance in search results to degrade. - Traffic Splitting:
The site had several variations across different countries, creating a fractured flow of traffic with low CTRs.
This led to overall search performance and consequently, hindered the brand’s organic scalings. And that is where SEO Gangs came in to deliver.
Strategic Solutions by SEO Gangs
We developed a robust plan focusing on three major areas: technical SEO, content optimization, and off-page SEO. Let’s break down our approach.
1. Technical SEO Fixes
Technical issues often go unnoticed but play a vital role in overall website health. Our first step was to clean up their technical SEO. We tackled duplicate content, 301 redirects, and removed the 404 errors that were hurting user experience. Optimizing images and fixing website performance issues were also key to improving load times.
By resolving these errors, we ensured the website became more crawlable and improved user satisfaction. This immediately contributed to better performance in search engine rankings.
2. Content Optimization for Topical Authority
Once the technical SEO was under control, our next focus was content optimization. We conducted keyword clustering to build topical authority around the brand’s main products. This helped improve the quality of content on product and blog pages. By addressing the keyword cannibalization, we ensured that high-volume keywords were properly optimized for the most relevant pages.
We also overhauled the existing blog and product content, ensuring each piece was not only informative but also SEO-optimized. High-quality, well-organized content plays a crucial role in improving search rankings.
3. URL Management for Multinational Pages
A big challenge the brand faced was traffic splitting due to their multinational versions of the website. We worked on removing and redirecting unnecessary versions of the site, allowing traffic to flow to the correct region-specific pages. Canonical tags were used to address duplicate content issues across various regional domains, which greatly improved the brand’s CTR (Click-Through Rate) and reduced traffic dilution.
4. Off-Page SEO and Backlinking
The importance of off-page SEO cannot be understated. Using a monthly budget of $5K to $7K, we secured high-quality backlinks from relevant industry websites. These backlinks not only improved the brand’s domain authority but also drove referral traffic, further boosting organic visibility.
We consistently monitored the off-page efforts, ensuring that each link provided value and authority, further improving the website’s performance in search rankings.
Outcomes and Results
After implementing these SEO strategies, we observed substantial improvements:
- Total Clicks: Increased from 32.1K to 48.2K, a growth of 50.16%.
- Total Impressions: Increased from 3.29M to 4.66M, reflecting a 41.64% improvement.
- Average Position: Improved from 13.7 to 8.9, a 35.04% boost.
- Average CTR: Remained stable at 1%, but given the rise in impressions and clicks.
A Roadmap for Future Success
The transformation of this health supplement brand was a clear demonstration of how focusing on organic search strategies can lead to substantial gains. At SEO Gangs, we understand the intricacies of SEO, from technical fixes to content and backlink strategies. By resolving core issues and optimizing key areas, we were able to significantly boost the brand’s performance in search rankings.
Learn More: How SEO Gangs Revamped a Beauty E-Commerce Site with Game-Changing SEO Strategies?
For businesses looking to achieve similar results, the key takeaway is that SEO isn’t a one-time fix—it’s an ongoing process that requires attention to detail and a strategic approach. Whether you’re a health supplement brand or any other industry, focusing on technical SEO, content optimization, and off-page efforts will pay off in the long run. Ready to transform your business?
Contact SEO Gangs today and let us help you boost your organic growth just like we did for this health supplement brand. Schedule a free consultation now and start your journey towards better rankings, more clicks, and higher conversions!