Standing out in the e-commerce marketplace is a challenging feat in a competitive women’s wear space. With thousands of websites offering everything from lingerie to sportswear, how do you gain visibility for your website?
In this blog, we’ll talk about how one e-commerce website selling women’s underwear products transformed its performance using the strategic approach of SEO Gangs‘ focus on content optimization, technical fixes, and SEO improvements, which resulted in an impressive number of clicks, impressions, and overall performance.
Read More: Search Engine Optimization Case Studies
The Initial Challenges of Women’s Wear E-commerce Site
At launch, the women’s wear website encountered several issues, including:
- Zero Traffic: The site initially had no visitors or rankings.
- Duplicate Pages: Most pages have copied material, hence affecting the rankings negatively
- Technical Glitches: The website was full of 404 errors and slow page loadings that frustrated the users and search engines.
- Lack of Internal Linking: Internal Linking was totally missing, meaning that neither the users nor the search engines could find their way through the website.
In the absence of such an approach toward internal linking and related problems, the site would never be able to attract and retain customers.
Strategic Solutions By SEO Gangs
To fight these challenges head-on, we came up with a few strategies, keeping in mind the performance of the site and SEO rankings. Let’s see how we did that:
Content Optimization
The biggest challenge for any new e-commerce website is ranking for competitive keywords. Women’s wear is a very high saturation market, so we focused on low-competition keywords and attracted more organic traffic by improving the quality of content and aligning it with the user’s intent.
We also ensured product descriptions were engaging, unique, and had the right keywords. This strategy would increase the potential ranking chances for long-tail searches such as “comfortable women’s underwear” and “best-fitting bras for women.”
Internal Linking
The site did not employ an effective internal linking strategy. This failed to retain visitors and also was unable to rank. Here, we implemented a thoughtful system of internal linking that enables engines to crawl the site more easily and helps the user find anything that they are looking for.
This helped not only in spreading the page authority throughout the website but also improved the user experience since all the related products and articles would link up.
For instance, linking a page with women’s underwear to an article on the best kinds of underwear for various body types made the user stay for longer.
Technical Fixes
The technical issues became the biggest barrier to both the user experience and SEO. The pages load too slowly, and the presence of hundreds of 404 errors is irritating to potential customers. We addressed this by doing the following:
404 Errors
We fixed redirects by cleaning up the broken links so that users would not end up on a dead-end page.
Site Speed
The main website loading speed was taking too much time, so we compressed images, minimized CSS and JavaScript file size, and ensured that the server was optimized. By doing all these things, we helped this website improve its speed, reduce the bounce rate, and increase engagement.
Incredible Growth in Traffic and Engagement
These targeted strategies leveled up the women’s wear e-commerce site and experienced a significant turnaround. Let’s break down the exact results:
- Clicks: Increased from 66 to 5.44K—an astounding 8139.39% growth!
- Impressions: Skyrocketed from 1.94K to 78.6K, a 3949.48% increase.
- CTR (Click-Through Rate): Improved from 3.4% to 6.9%, an increase of 102.94%.
- Position: Although the average position decreased by 21 points initially, it later improved, reaching a more favorable ranking over time.
These changes not only brought more traffic but also more engaged users who were genuinely interested in the products.
Applying These Strategies to Your Women’s Wear Business
If you’re running an e-commerce site in the competitive world of women’s wear, there’s a whole lot more to concentrate on than the quality of the product. Make sure that you enhance SEO, increase your site speed, and make your site easy to navigate. E-commerce sites surely benefit from making all these differences to attract and retain customers.
You can also see tremendous effects on traffic, impressions, and user engagement when you apply the same strategies we have used—optimizing content, solving technical issues, and using a solid internal linking structure.
Learn More: SEO Gang Transforming the Organic Beauty Industry
Let’s Elevate Your Women’s Wear Site
Are you ready to give a boost to your women’s wear e-commerce website? Don’t let your competition pass you by. Improve the SEO, speed up the site, or change the user experience and get the same spectacular results we have for you.
Contact us today to discover how we can help take your women’s wear business to the next level.